Cosmetics

  With more and more cynicism over retouching and the U.K. advertising regulators cracking down on misleading claims by beauty advertisers, global and U.S. brands in the beauty category need to consider the tipping point when the status quo of “face plus slogan” no longer persuades as powerfully as it once did. Judging from a stroll through any airport duty-free store or a quick flip through the pages of any glossy gossip magazine, beauty advertising all appears homogenous and, dare I say it — boring. The diversity of consumers and brands fails to shine through — the same expressionless women in the same close-up offering the same promise appear time and time again. It seems to be a tried, tested and terrible formula, but times are changing. If the Dove “Real Beauty” campaign told us anything, it was that the consumer is watching and yearning for something different – messages they can respond to and brands they can truly believe in. Therefore, if the prevailing model of beauty adverti

  Modern beauty industry marketing strategies were established by women and men from modest and lowly backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women's role in public but not skilled marketers. Download our   Marketing Agency Growth Report to learn how experts use successful advertising strategies to grow their agency business In " Hope in a Jar: The Making of America's Beauty Culture," Kathy Peiss writes: The beauty trade they developed did not depend upon advertising as its impetus. Rather, it capitalized on patterns of women's social life -- their old customs of visiting, conversation, and religious observance, as well as their new presence in shops, clubs, and theaters. In the history of marketing beauty products, the women who built the industry created the once non-existent consumer market for beauty products by combining products and services in salon

  “Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably   still   clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun out of it? We love being wooed by brands. And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. So, here are 9 brands that don’t do traditional marketing and what you can learn from each of them. Download Now: Free Marketing Plan Template [Get Your Copy] 9 Brands That Don't Do Traditional Marketing 1) Zara Zara’s first retail fashion store opened in 1975 and, as of 2016, it boasted 2000 stores in 77 countri

  بافران یکی از روستاهای شهر نائین، اصفهان است که مسجدی همچون دُر در دل خود دارد. مسجد جامع بافران یکی از تاریخی ترین آثار مذهبی این منطقه بشمار می رود و از پیشینه بلند بالایی برخوردار است. این مسجد جامع برای افرادی که علاقه خاصی به اماکن تاریخی و مذهبی دارند، یک گزینه ایده آل است.‌ شما این سازه را در کانون بافت تاریخی دهکده بافران و منطبق با معماری مساجد چهار ایوانی می بینید. دو ساباط در قسمت غربی و شمالی بنا وجود دارد که حکم پشتبند مسجد را دارند. مسجد جامع بافران دارای قسمت های مختلفی مثل: صحن، شبستان، رواق، سرداب و گلدسته خشتی است. این بنا با مسجد نایین تقریبا یک فرسخ فاصله داشته است و با استناد به احکام دینی می توان در این دو مسجد نماز را همزمان به صورت جماعت برگزار کرد. گفته می شود در سال ها پیش یک دالان این دو سازه را به هم متصل می کرده که اکنون مسدود شده است و اثری از آن دیده نمی شود. این جاذبه تاریخی از ویژگی های منحصر به فردی برخوردار است که در ادامه مفصل در مورد آن توضیح می دهیم. در صورتی که قصد بازدید از مسجد جامع بافران را دارید با مجله مستر بلیط همراه باشید تا اطلاعات لاز

 An eye cream is one of your best defenses against all kinds of eye-related beauty woes. Dark circles betraying you? An eye cream can help. Fine lines making an appearance far too soon for your liking? Send in an eye cream. Puffy eyes got you down? You get the picture!  The key is finding the best eye creams and eye products to treat your specific concerns, which might vary depending on how old you are. Below, we’ve put together a simple guide to help you choose the right IT Cosmetics eye cream for you. Eye Cream For Your 20s, 30s, and 40s You can begin using an eye cream as early as you’d like. In fact, if Kirsten Peterson—the Senior Regional Education Manager for IT Cosmetics—had her way, you might start using one in your early teen years. “In a perfect world, skincare use would probably start with the onset of puberty,” she says. “[That said], often people will start using an eye cream in their 20s, which is when they start to see their skin change. Starting a little earlier can [h

If you’ve got oily skin, you might feel like the last thing you want to do is apply a moisturizer. It seems like your skin is already supplying more than plenty, so why bother? The reality is that oily skin types need to hydrate their skin just as much as those with dry or combination skin. In fact, sometimes the reason that oily skin goes overboard with sebum production is precisely because it’s trying to compensate for a lack of hydration. Rather than shy away from moisturizer altogether, the key is to find a moisturizer that is suited for oily skin. According to the American Academy of Dermatology Association (AAD), oily skin types should seek products that are water-based and non-comedogenic (acne-causing).I In other words, the best moisturizer for oily skin is one that’s water-based, lightweight, and isn’t going to clog your pores. IT Cosmetics ’ Confidence in a Gel Lotion™ Moisturizer fits all those requirements—and more. We’re eager to tell you all about this skin-changing produ

 Face washes and cleansers are often confused as the same thing, but the two are actually pretty different from each other. Sure, both products both help remove dirt, oil, makeup, and other debris from your face, but how they clean your skin isn’t quite the same. With that in mind, it’s important to make sure you’re using the product that fits your skin needs. To help you do that, we’re outlining what each does. We’re also providing some guidance on how often you should visit the sink no matter what type of product you use. Cleanser vs. Face Wash: What’s the Difference? To settle the debate once and for all—and to ensure you’re using the best product for your skin type—let’s dig into the key differences between a cleanser and face wash. How Does Face Wash Work? Face washes are water-based products (often gel, foam, bar, or powder formulations) that get very sudsy when massaged onto your skin. They also often contain more astringent ingredients to help combat oil production.  The foamin

  Many of the websites I mention on this list have clean, straight lines. Happiness Abscissa is unique. It shows a playful side by displaying a layout with bright abstract images, and even products hanging from different angles. The company's logo, a crooked "Ha," draws in the viewer's attention, and then they use Ha in a sentence without defining the word, further stimulating viewers' curiosity. You get the sense they don't take themselves too seriously, affording the viewer a cheerful and fun experience. 5. BURGA BURGA sells fashionable accessories like phone cases, leather goods, and drinkware. One of the most remarkable features of their online store is a uniquely personalized User Experience (UX): if you visit the website on your smartphone, it will pick up on the model and automatically filter and display the cases specifically tailored to you. 6. Skinny Teatox I myself was tempted to purchase the Teatox product when I checked out this site (in my defens

  Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what slogans and taglines do. Free Download: Slogan Writing Guide and Examples That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that. So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let's quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out. What Is a Slogan?

  Ecommerce is   predicted   to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else's. It isn't enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that audience into passionate brand ambassadors — you need a one-of-a-kind website. A sleek and captivating Shopify website can attract a large audience and even act as your start-to-finish marketing pitch. But you need to know what makes one Shopify website better than the rest. Here, we've curated a list of 16 best of the best Shopify stores to inspire your own. Whether you're new to ecommerce and about to design your first website, or an ecommerce veteran considering a redesign to outshine your competitors in 2018, this list offers plenty of creative ideas. Download Now: Ecommerce Planning Templates + Kit Top Shopify Stores UgMonk Pipcorn Taylor Stitch Happiness Abscissa

  اگر بخواهیم تاریخی ترین استان های کشور را نام ببریم، بدون شک کرمان هم جزء آن ها خواهد بود. این ناحیه که لقب بزرگ ترین استان کشور را کسب کرده، شهرهای تاریخی بسیار زیبایی را در دل خود جای داده است. رفسنجان یکی از شهرستان های پر آوازه این استان است. امروز در مجله مستر بلیط ، می خواهیم گذری کوتاه بر این شهر پسته خیز داشته باشیم و به معرفی یکی از مهم ترین و ماندگارترین بناهای گردشگری آن بپردازیم. در تمامی شهرهای کشورمان، انواع و اقسام موزه ها را داریم، اما موزه ریاست جمهوری رفسنجان را می توان گل سر سبد آن ها دانست. درباره موزه ریاست جمهوری رفسنجان موزه ریاست جمهوری رفسنجان هم از لحاظ معماری و هم از منظر سیاسی و تاریخی، از اهمیت بالایی برخوردار است. این بنای مهم، یادگاری از دوران ریاست جمهوری آیت الله هاشمی رفسنجانی است. این شخصیت برجسته و روحانی مدبر، در سال های ۶۸ تا ۷۶ شمسی، عهده دار دولت بود. سید محمد خاتمی که پنجمین رئیس جمهور کشور بود، در سال ۷۸ این موزه زیبا و مهم را افتتاح کرد. ایده و هدف اولیه برای ساخت این مکان، ایجاد کردن آرشیو ملی برای سازمان اسناد و کتابخانه ملی ایران بود. و چ

  The Medical Approach | Clinique Founded by Estée Lauder in 1968, Clinique was the company's answer to growing concerns women had about the chemicals and additives in beauty products. It was -- and still many of its products are -- fragrance free and hypoallergenic (though what these claims really mean are debatable). The genius marketing ploy though was about more than its product ingredients. Makeup and beauty products could no longer make unfounded scientific claims. The industry was becoming more and more regulated. But there was nothing stopping the brand from alluding to science. Clinique employees, who wear white medical jackets, are known as consultants. Its product packaging uses a green color -- reminiscent of medical scrubs. And Irving Penn, a famous fashion photographer, created the brand's iconic visual style of advertising the cosmetic product, not fresh-faced models. The branded likened skin care to brushing your teeth, a position that made it the choice for wom