Happiness Abscissa

 Many of the websites I mention on this list have clean, straight lines. Happiness Abscissa is unique. It shows a playful side by displaying a layout with bright abstract images, and even products hanging from different angles.

The company's logo, a crooked "Ha," draws in the viewer's attention, and then they use Ha in a sentence without defining the word, further stimulating viewers' curiosity. You get the sense they don't take themselves too seriously, affording the viewer a cheerful and fun experience.

Happiness Abscissa Shopify store

5. BURGA

BURGA sells fashionable accessories like phone cases, leather goods, and drinkware. One of the most remarkable features of their online store is a uniquely personalized User Experience (UX): if you visit the website on your smartphone, it will pick up on the model and automatically filter and display the cases specifically tailored to you.

Screenshot 2021-04-16 at 12.14.40

6. Skinny Teatox

I myself was tempted to purchase the Teatox product when I checked out this site (in my defense, they were having a one-day flash sale I did not want to miss). The Skinny Teatox homepage immediately confronts your biggest concerns ("Is it natural? Yes. Will it work? Yes."), and uses pastel colors and cute icons of bikinis and mugs to convey a fresh vibe.

As I've noticed with a few other Shopify websites, Skinny Teatox places its products on the homepage with an easy "buy now" call-to-action. For a company that isn't too complex to figure out ("All Natural Detox Weight Loss Tea" is written beside the company name in search engines), I think it makes sense to offer the viewers what they want upfront.

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