26 Companies With Really Catchy Slogans & Brand Taglines

 Keep it simple, stupid.

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what slogans and taglines do.

Free Download: Slogan Writing Guide and Examples

That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let's quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.

What Is a Slogan?

In business, a slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia.

In many ways, they're like mini-mission statements.

Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily than the name a company or product might. Plus, they're simpler to understand and remember.

The goal? To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Comments

Post a Comment

Popular posts from this blog

13 of the Best Facebook Live Videos We've Ever Seen

  In 2016, Facebook launched its live feature. By 2018,   one out of every five videos   on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. → Download Now: The Marketer's Guide to Facebook Live [Free Ebook] To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspir
Read more

COMPARE IT: CLEANSER VS. FACE WASH—WHICH ONE SHOULD YOU USE?

 Face washes and cleansers are often confused as the same thing, but the two are actually pretty different from each other. Sure, both products both help remove dirt, oil, makeup, and other debris from your face, but how they clean your skin isn’t quite the same. With that in mind, it’s important to make sure you’re using the product that fits your skin needs. To help you do that, we’re outlining what each does. We’re also providing some guidance on how often you should visit the sink no matter what type of product you use. Cleanser vs. Face Wash: What’s the Difference? To settle the debate once and for all—and to ensure you’re using the best product for your skin type—let’s dig into the key differences between a cleanser and face wash. How Does Face Wash Work? Face washes are water-based products (often gel, foam, bar, or powder formulations) that get very sudsy when massaged onto your skin. They also often contain more astringent ingredients to help combat oil production.  The foamin
Read more

Here’s Exactly What Happens to Your Face When You’re Stressed

  Breakouts It’s not necessarily the copious amounts of pasta, wine and baked goods we tend to consume when we’re emotional (all of which, sorry, can trigger pore-clogging inflammation in your system), but also a very real systemic effect: “When your emotions are high, your cortisol levels spike and trigger your oil glands to produce more oil,” says Mona Gohara, M.D., a board-certified dermatologist and associate clinical professor of dermatology at Yale School of Medicine. “That oil then feeds acne-causing bacteria in your skin, leading to, yes, acne.” Though you can’t magically change the way your system operates, you  can  help decrease your cortisol levels with a quick meditation or workout session. And if you know you’re heading into a few days of stress, try pre-loading your skin care routine with gentle actives, like adding in a sulfur-based face mask or switching to a salicylic acid-spiked cleanser that’ll help keep your pores clear while your sebum cranks up. Face picking The
Read more