26 Companies With Really Catchy Slogans & Brand Taglines

 Keep it simple, stupid.

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what slogans and taglines do.

Free Download: Slogan Writing Guide and Examples

That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let's quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.

What Is a Slogan?

In business, a slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia.

In many ways, they're like mini-mission statements.

Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers' attention more readily than the name a company or product might. Plus, they're simpler to understand and remember.

The goal? To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

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