MATCH IT: OUR BEST EYE CREAM FOR EVERY AGE

 An eye cream is one of your best defenses against all kinds of eye-related beauty woes. Dark circles betraying you? An eye cream can help. Fine lines making an appearance far too soon for your liking? Send in an eye cream. Puffy eyes got you down? You get the picture! 

The key is finding the best eye creams and eye products to treat your specific concerns, which might vary depending on how old you are. Below, we’ve put together a simple guide to help you choose the right IT Cosmetics eye cream for you.

Eye Cream For Your 20s, 30s, and 40s

You can begin using an eye cream as early as you’d like. In fact, if Kirsten Peterson—the Senior Regional Education Manager for IT Cosmetics—had her way, you might start using one in your early teen years.

“In a perfect world, skincare use would probably start with the onset of puberty,” she says. “[That said], often people will start using an eye cream in their 20s, which is when they start to see their skin change. Starting a little earlier can [help] offset some of the premature signs of aging.”

Generally speaking, moisturization should be your priority when choosing the best eye cream. It’s also important to nourish your eye area with skin-loving ingredients. For that, Peterson recommends Confidence in an Eye Cream™.

This #1 anti-aging eye cream hydrates, firms, and smooths skin.* Even better, it’s formulated with ingredients that are key to the healthy function of the truly delicate eye area. For example, ceramides strengthen the skin barrier to help retain moisture. Meanwhile, niacin and licorice root help visibly brighten over time, and the apricot tint immediately improves the appearance of darkness.

One excited reviewer says, “I've used many eye creams and worked in the cosmetics industry for years. This product is thick enough to effectively moisturize and hydrate the skin under my eyes, and creates a good base for my concealer without looking wet and oily. My lines look more refined and less noticeable after using this product.”

“For best results, scoop out a pea-sized amount with the brush end of the Heavenly Skin 2-in-1 Tap & Smooth Eye Cream Brush #706,” Peterson advises. “Dot half around the orbital bone of each eye, then flip the brush to the aventurine quartz end to begin gently massaging [the product onto your skin].

In addition to using this IT Cosmetics eye cream, Peterson recommends incorporating the entire Confidence core into your skincare regimen. That includes Confidence in a Cleanser™, a powerful cleanser that gently sweeps away makeup, dirt, and grime for a complexion that feels and looks perfectly balanced. Follow it up with Confidence in a Cream™ Hydrating Moisturizer—the #1 anti-aging facial moisturizer in America—to reduce the look of fine lines, brighten, and create a younger-looking appearance. 

If you want to go one step further, consider adding an under-eye concealer to your makeup regimen. For example, Bye Bye Under Eye™ Anti-Aging Concealer blends onto your skin to instantly diminish the appearance of dark circles while visibly smoothing wrinkles. It’s also formulated with skin-loving collagen, protective antioxidants, and hyaluronic acid to plump.

You can also incorporate IT Cosmetics’ best-selling Bye Bye Under Eye™ Anti-Aging Concealer into your makeup regimen.** This full-coverage eye product is a skincare savior when it comes to concealing dark circles. Peterson says to reach for it anytime you didn’t catch enough Zzz’s the night before.

Eye Creams For Your 50s, 60s, and Up

As we age, skincare priorities tend to shift. Fine lines and wrinkles get deeper and more pronounced. Also, skin loses plumpness, which can cause under-eye darkness to become more of an issue. You can always and forever incorporate an anti-aging eye cream—such as Confidence in an Eye Cream—into your skincare regimen, but you’ve got other eye product options, too.

For example, the intensely hydrating Bye Bye Under Eye™ Brightening Eye Cream specifically targets that dark under-eye, “tired eye” look.

Peterson says, “This eye cream has a copper-based, blue tint that [visibly] minimizes dark circles, brightens the eye area, and smooths [the appearance of] fine lines and wrinkles. Plus, it helps soothe puffiness.” What’s more, it's been clinically tested to reduce the look of fine lines and wrinkles around your eyes.

One reviewer raves, “This is the best eye cream I have ever used…I love that there is a cool sensation when I apply it, and within minutes, it makes my puffy eyes go away and makes a dramatic difference. Even my friends asked me if I started using a concealer under my eyes, but I don’t even wear [a] concealer…I can’t say enough about this miracle eye cream.”

To use Bye Bye Under Eye Brightening Eye Cream, scoop out a pea-sized amount with your eye cream brush. (Heavenly Skin 2-in-1 Tap & Smooth Eye Cream Brush #706 remains the perfect choice.) Then, dot the eye product around the orbital bone of each eye and gently massage onto your skin.

To fill out the rest of your skincare regimen, we recommend using Confidence in a Cleanser followed by either Confidence in a Cream or Secret Sauce™ Moisturizer. The latter is formulated with hyaluronic acid, peptides, and collagen to truly hydrate and plump. It also contains Drops of Light Technology™, a bioluminescence and diamond powder that makes your skin look youthful and radiant.

Pro-Tip: IT Cosmetics founder, Jamie Kern Lima, argues that one of the most important steps to looking younger is to fill in your eyebrows. Doing so creates symmetry, and symmetry equates to beauty in the human eye. It can also help you look more wide awake and put together. Learn more about shaping your brows here.