17 of the Best Shopify Stores to Inspire Your Own

 Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else's.

It isn't enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that audience into passionate brand ambassadors — you need a one-of-a-kind website.

A sleek and captivating Shopify website can attract a large audience and even act as your start-to-finish marketing pitch.

But you need to know what makes one Shopify website better than the rest. Here, we've curated a list of 16 best of the best Shopify stores to inspire your own.

Whether you're new to ecommerce and about to design your first website, or an ecommerce veteran considering a redesign to outshine your competitors in 2018, this list offers plenty of creative ideas.

Download Now: Ecommerce Planning Templates + Kit

1. UgMonk

Jeff Sheldon starts the "About" section on his UgMonk website with a simple question: "Why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?" His Shopify site is simple and fresh, and exhibits UgMonk's clothing, workplace items, bags, and prints in the same modern aesthetic style he sought while designing his unique products.

UgMonk Shopify store

2. Pipcorn

When you think about popcorn, I'm betting the first concern that comes to mind isn't "is it healthy?" Pipcorn knows this, so their homepage features a simple slogan: "Most tender, crunchy, delicious popcorn … and it won't destroy your teeth like the ‘generic' stuff." The best websites know their target audience's primary concerns (in this case, the taste of popcorn and the kernels in teeth), and sell them on those solutions upfront.

If you look on their "About Us" page, you'll find Pipcorn's products are also non-GMO, vegan, gluten free, and whole grain. Even though this could have easily been incorporated into their slogan, they chose to exclude it in favor of tackling our bigger concern: Does it taste good?

Pipcorn Shopify store

3. Taylor Stitch

The inner child in me loves Taylor Stitch's website because of the creative alternatives displayed when you hover over a product: a jacket, for instance, flips to an image of a model posing with the jacket on a motorcycle.

The Taylor Stitch website does something else really cool, too: it almost immediately calls more attention to its message than its products, with "Three Simple Ingredients" written across most of the images you see on the homepage. Taylor Stitch doesn't just make high-quality clothing. It also aims to reduce waste and help the environment by creating clothing with recycled or 100% natural products.

On their website, you can't miss their environmental efforts, and I'm betting this is a differentiating factor for most buyers when they come across the site.

Comments

Popular posts from this blog

19 Impressive Product Demo Videos You'll Want to Copy

Benefits of KOLs for Your Marketing Strategy

The 7 Biggest Things You Need to Know About Vitamin C Serums