Cosmetics

  Salespeople who don’t work for the low-cost provider in their arena often struggle with   losing deals based on price . Prospects are only human, and no one likes to pay more when they could pay less. That's why   pricing in sales   is one of the biggest barriers to purchase and a roadblock for many reps. This roadblock is particularly difficult to overcome in the world of high-ticket sales.  What Are High-Ticket Sales? A high-ticket sale is the sale of an expensive product or service. Because of price resistance, closing a sale of a high-value but high-cost item often results in a longer sales cycle and requires a great deal of sales skill. While there are certainly steps you can take to win against a low-cost provider, you’ll never come out on top with a poor product. If your product is only marginally better than your competitor’s — but costs significantly more — you’re going to lose deals. It’s just that simple. However, if your product’s price reflects significant points of

  In 2018,   40% of people used social media channels   for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Download Now: HubSpot's Annual State of Marketing Report For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning about new products, Instagram offers Shoppable posts, and Reddit users regularly participate in discussion threads about products. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing op

  Modern beauty industry marketing strategies were established by women and men from modest and lowly backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women's role in public but not skilled marketers. Download our   Marketing Agency Growth Report to learn how experts use successful advertising strategies to grow their agency business In " Hope in a Jar: The Making of America's Beauty Culture," Kathy Peiss writes: The beauty trade they developed did not depend upon advertising as its impetus. Rather, it capitalized on patterns of women's social life -- their old customs of visiting, conversation, and religious observance, as well as their new presence in shops, clubs, and theaters. In the history of marketing beauty products, the women who built the industry created the once non-existent consumer market for beauty products by combining products and services in salon

  استان کرمان یکی از استان های تاریخی ایران است که شهرستان های بسیاری دارد و هر یک از شهرستان های آن نیز دارای قدمتی تاریخی هستند. یکی از این شهرستان ها شهر کوهبنان نام دارد که در شمال شرقی این استان واقع شده است. یکی از نکات قابل توجه در مورد این شهر این است که مارکوپولو در زمان سفر خود از این شهر گذر کرده و در مورد آن صحبت کرده است و از کوهبنان به عنوان شهری بزرگ و آباد یاد می کند. مقدسی درباره کوهبنان می گوید: «قلعه‌ای دارد در نزدیک مرز، شهرچه ایست دارای دو دروازه و حومه‌ای مشتمل بر حمام‌ها و کاروان‌سراها، و مسجد شهر جلو دروازه است و باغستانی وسیع که تا دامنه کوه مجاور شهر امتداد دارد شهر را در برگرفته است». یاقوت و حمدالله مستوفی نیز در مورد این شهرستان صحبت کرده اند. حمدالله مستوفی و مارکوپولو در سفرنامه های خود از کوهبنان با نام کُبی‌نان نام برده اند. از آثار تاریخی موجود در این شهر می توان خانقاه شیخ ابوسعید، تخت امیر، قلعه دختر، آرامگاه محمد شهید کوهبنانی، قلعه رتک و بسیاری دیگر را نام برد. در این بخش از مجله مستر بلیط در مورد قلعه رتک اطلاعاتی را گردآوری کرده ایم که برای شما

  With Twitter, the more active you are, the better. Having constant activity boosts your brand reputation and keeps your business top of mind for prospective customers, assuming your tweets are meaningful and speak to the audience. You can enlist a   social media management tool   to help you maintain your presence by scheduling your posts in advance. There are also  optimal posting times on Twitter  you can take advantage of when scheduling your content. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. B2C companies also find the best times to post in the day to be 8 to 10 a.m., 12 p.m., and 7-9 p.m. Scheduling your content is also a great way to plan ahead for special occasions such as holidays and cultural events. Joining conversations regarding these topics is another opportunity to promote your ecommerce business, so think in advance of how you want to craft your message. Though scheduling your content can make your

  Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact,  according to Twitter , its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say,  Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Without further ado, let’s walk through some strategies and examples to help you perfect your Twitter presence. Download Now: Ecommerce Marketing Plan Template Share this image on Twitter! Twitter Ecommerce Marketing Strategies 1. Design an eye-catching profile. To start, your Twitter profile should be optimized to make a great first impression and eventually generate sales. To do this, you’ll need consistent branding across your profile layout, which means

  What is a Gantt Chart? Gantt charts provide a way to track and manage project timelines, progress, and deliverables. Vertical lines or bars are used to visualize each task, and each Gantt chart includes resources, milestones, tasks, and dependencies. Resources:  Project managers must have insight into what resources are needed for tasks outlined in a Gantt chart, in order for each to be completed on time. Milestones:  Along your timeline, there will likely be milestones, both small and large, that must be hit in order to keep your project on track. A milestone for a blog launch might be, “ Blog post draft due on 5/30. ” Tasks:  There are specific things that need to be completed along the way of your project. In our blog post example, a task might be,  “Edit blog post. ” Dependencies:  Tasks on your Gantt chart will be related to each other, for example, the editor won’t be able to complete her task of editing the blog post until the writer has met their milestone and submitted their

  " The three most important words in differentiating your brand: focus, focus and focus. "  -Marty Neumeier Today's winning brands aren't playing it safe. They never say "that's how we've always done it." They know their brands are more -- way more -- than just a sleek logo or a cool website. The brands who crush their competition are those who understand that strategic branding goes much deeper than pretty website visuals and responsive mobile design (as important as these things are to a user's experience). Branding is layered, sculpted, tested, and a reflection of what your customer needs from you -- not what you need from your customer. Download Now: Free Brand Building Guide To create a layered, brilliant and competition-killing brand, three things must align: Understanding of your brand (internal beliefs and communications) Understanding of your best potential audience(s) Understanding & differentiating from your competition In this bl