Everything You Need to Know About Twitter Ecommerce Marketing in 2020

 Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level.

In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily.

Without further ado, let’s walk through some strategies and examples to help you perfect your Twitter presence.

Download Now: Ecommerce Marketing Plan Template

Twitter Ecommerce Strategies

Share this image on Twitter!

Twitter Ecommerce Marketing Strategies

1. Design an eye-catching profile.

To start, your Twitter profile should be optimized to make a great first impression and eventually generate sales. To do this, you’ll need consistent branding across your profile layout, which means your cover photo and profile picture should be complementary and visually appealing.

The profile picture will likely be a picture of your logo or something that represents your business while the cover photo will further communicate your brand, mission, or message.

As for your bio, this section is like the elevator pitch of your business. Think of this section as another opportunity to spark interest in those who come across your profile. You can use keywords relevant to your business here for a more targeted approach. Also, don’t forget to add a link to your ecommerce site so people know where to find your products!

Lastly, you can use the pinned tweet feature to keep a tweet at the top of your profile. This feature is great for emphasizing a message or promoting new products.

Here is an example of a well-optimized Twitter profile from Away, a travel & luggage ecommerce company:

twitter ecommerce marketing strategy featuring away's eye-catching profile


Comments

Post a Comment

Popular posts from this blog

13 of the Best Facebook Live Videos We've Ever Seen

  In 2016, Facebook launched its live feature. By 2018,   one out of every five videos   on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. → Download Now: The Marketer's Guide to Facebook Live [Free Ebook] To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspir
Read more

COMPARE IT: CLEANSER VS. FACE WASH—WHICH ONE SHOULD YOU USE?

 Face washes and cleansers are often confused as the same thing, but the two are actually pretty different from each other. Sure, both products both help remove dirt, oil, makeup, and other debris from your face, but how they clean your skin isn’t quite the same. With that in mind, it’s important to make sure you’re using the product that fits your skin needs. To help you do that, we’re outlining what each does. We’re also providing some guidance on how often you should visit the sink no matter what type of product you use. Cleanser vs. Face Wash: What’s the Difference? To settle the debate once and for all—and to ensure you’re using the best product for your skin type—let’s dig into the key differences between a cleanser and face wash. How Does Face Wash Work? Face washes are water-based products (often gel, foam, bar, or powder formulations) that get very sudsy when massaged onto your skin. They also often contain more astringent ingredients to help combat oil production.  The foamin
Read more

Here’s Exactly What Happens to Your Face When You’re Stressed

  Breakouts It’s not necessarily the copious amounts of pasta, wine and baked goods we tend to consume when we’re emotional (all of which, sorry, can trigger pore-clogging inflammation in your system), but also a very real systemic effect: “When your emotions are high, your cortisol levels spike and trigger your oil glands to produce more oil,” says Mona Gohara, M.D., a board-certified dermatologist and associate clinical professor of dermatology at Yale School of Medicine. “That oil then feeds acne-causing bacteria in your skin, leading to, yes, acne.” Though you can’t magically change the way your system operates, you  can  help decrease your cortisol levels with a quick meditation or workout session. And if you know you’re heading into a few days of stress, try pre-loading your skin care routine with gentle actives, like adding in a sulfur-based face mask or switching to a salicylic acid-spiked cleanser that’ll help keep your pores clear while your sebum cranks up. Face picking The
Read more