Schedule your content.

 With Twitter, the more active you are, the better. Having constant activity boosts your brand reputation and keeps your business top of mind for prospective customers, assuming your tweets are meaningful and speak to the audience. You can enlist a social media management tool to help you maintain your presence by scheduling your posts in advance.

There are also optimal posting times on Twitter you can take advantage of when scheduling your content. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. B2C companies also find the best times to post in the day to be 8 to 10 a.m., 12 p.m., and 7-9 p.m.

Scheduling your content is also a great way to plan ahead for special occasions such as holidays and cultural events. Joining conversations regarding these topics is another opportunity to promote your ecommerce business, so think in advance of how you want to craft your message.

Though scheduling your content can make your workflow more efficient, it doesn’t mean you can just schedule and forget. Twitter is a platform that is very much about the here and now as news and trending topics change by the hour. A mix of scheduled posts and live tweets are a perfect combination to grow your exposure.

5. Make the best of Twitter Ads.

Twitter offers a variety of ads depending on your objective. For ecommerce, the best types of ads are awareness and website click campaigns which promote your brand and generate conversions respectively.

For awareness ads, you will be billed for every 1,000 impressions and for website ads, you will be billed for every click to your website. You can also use remarketing in your ads to target people similar to those who have visited your website.


https://mrbilit.com/mag/

Comments

Post a Comment

Popular posts from this blog

19 Impressive Product Demo Videos You'll Want to Copy

  In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A   recent HubSpot study   revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. → Download Now: Free Product Marketing Kit [Free Templates] In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. Want to skip straight to the videos? Click here. How to Create a Product Demo Video Identify the goal Determine your audience Set a budget (and a timeline) Decide between in-house or agency Structure you
Read more

Benefits of KOLs for Your Marketing Strategy

  1. A KOL can help you target your ideal audience. Whether you're interested in boosting awareness or generating leads, a KOL can help you quickly identify and reach your ideal audience. Essentially, a KOL has done all the hard work for you -- she's taken the time to engage with a specific, niche audience, and she's grown a community centered around a specific interest. A KOL is a particularly powerful opportunity to reach your ideal audience. For instance, let's say your business sells organic smoothie products. Your product is relatively niche, so you don't necessarily need to cast a wide net when attracting and engaging new leads. Rather than posting Facebook ads or cultivating a strong presence on Google, you might be better off reaching out to a KOL like Massy Arias, who has 2.5 million followers and posts content exclusively related to health and fitness. Since Arias' typically posts organic health and fitness content and has proven an expert in this real
Read more

The 7 Biggest Things You Need to Know About Vitamin C Serums

  There are a zillion forms of vitamin C. Most vitamin C derivatives are thought to have the same effect (they can tone down redness, hyperpigmentation and signs of aging), but some forms have added benefits and are better studied, says Dr. Sode. The most popular and effective: L-ascorbic acid  —i.e., pure vitamin C—has the most research behind it and tends to be the strongest (but most sensitizing). Try: SkinCeuticals C E Ferulic Acid Tetrahexyldecyl ascorbate  is fat soluble, meaning it can penetrate deeply and effectively into your skin. Try: Revision Skincare® C+ Correcting Complex 30%™ Magnesium ascorbyl phosphate  can increase hydration levels in dry skin and prevent water loss. Try: 100% Pure Vitamin C Serum Sodium ascorbyl phosphate  tends to have a neutral pH (making it gentle on sensitive skin), along with acne-inhibiting effects. Try: IMAGE Skincare VITAL C Hydrating Antioxidant A C E Serum   It’s one of the few ingredients that can  actually  smooth fine lines. A lot of pro
Read more