10 Companies That Brilliantly Differentiated Themselves From the Competition

 "The three most important words in differentiating your brand: focus, focus and focus." -Marty Neumeier

Today's winning brands aren't playing it safe. They never say "that's how we've always done it." They know their brands are more -- way more -- than just a sleek logo or a cool website.

The brands who crush their competition are those who understand that strategic branding goes much deeper than pretty website visuals and responsive mobile design (as important as these things are to a user's experience). Branding is layered, sculpted, tested, and a reflection of what your customer needs from you -- not what you need from your customer.

Download Now: Free Brand Building Guide

To create a layered, brilliant and competition-killing brand, three things must align:

  1. Understanding of your brand (internal beliefs and communications)
  2. Understanding of your best potential audience(s)
  3. Understanding & differentiating from your competition

In this blog post, we'll dig into the third point above.

To differentiate yourself from the competition in your industry, your brand must work with both an inbound and traditional mindset. Heads up: Those two concepts will come up in the product differentiation examples below. Now, what do these two things mean?

Inbound marketing has been positioned as the future of marketing, in that it pushes you to connect with your customers where they are and how they want to be talked to. Underneath, however, it's simply a modern tool in an otherwise long and well-worn tool belt: Your success on Google, social media, email, and similar digital marketing channels depends on the tradition and cultural relevance your business was built on.

It's your job to make that tradition easier, more fun, and better for your customers.

With that in mind, read on to learn how 10 brilliant companies are killing it when it comes to differentiating themselves from their competition.

Product Differentiation Examples

  1. LUSH
  2. Airstream
  3. Oscar Health Insurance
  4. T-Mobile
  5. Whole Foods
  6. Client Heartbeat
  7. Yoh
  8. Four Quadrants Advisory
  9. The Middle Finger Project
  10. INBOUND

Comments

Post a Comment

Popular posts from this blog

19 Impressive Product Demo Videos You'll Want to Copy

  In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A   recent HubSpot study   revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. → Download Now: Free Product Marketing Kit [Free Templates] In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. Want to skip straight to the videos? Click here. How to Create a Product Demo Video Identify the goal Determine your audience Set a budget (and a timeline) Decide between in-house or agency Structure you
Read more

Benefits of KOLs for Your Marketing Strategy

  1. A KOL can help you target your ideal audience. Whether you're interested in boosting awareness or generating leads, a KOL can help you quickly identify and reach your ideal audience. Essentially, a KOL has done all the hard work for you -- she's taken the time to engage with a specific, niche audience, and she's grown a community centered around a specific interest. A KOL is a particularly powerful opportunity to reach your ideal audience. For instance, let's say your business sells organic smoothie products. Your product is relatively niche, so you don't necessarily need to cast a wide net when attracting and engaging new leads. Rather than posting Facebook ads or cultivating a strong presence on Google, you might be better off reaching out to a KOL like Massy Arias, who has 2.5 million followers and posts content exclusively related to health and fitness. Since Arias' typically posts organic health and fitness content and has proven an expert in this real
Read more

The 7 Biggest Things You Need to Know About Vitamin C Serums

  There are a zillion forms of vitamin C. Most vitamin C derivatives are thought to have the same effect (they can tone down redness, hyperpigmentation and signs of aging), but some forms have added benefits and are better studied, says Dr. Sode. The most popular and effective: L-ascorbic acid  —i.e., pure vitamin C—has the most research behind it and tends to be the strongest (but most sensitizing). Try: SkinCeuticals C E Ferulic Acid Tetrahexyldecyl ascorbate  is fat soluble, meaning it can penetrate deeply and effectively into your skin. Try: Revision Skincare® C+ Correcting Complex 30%™ Magnesium ascorbyl phosphate  can increase hydration levels in dry skin and prevent water loss. Try: 100% Pure Vitamin C Serum Sodium ascorbyl phosphate  tends to have a neutral pH (making it gentle on sensitive skin), along with acne-inhibiting effects. Try: IMAGE Skincare VITAL C Hydrating Antioxidant A C E Serum   It’s one of the few ingredients that can  actually  smooth fine lines. A lot of pro
Read more