Cosmetics

  In 2016, Facebook launched its live feature. By 2018,   one out of every five videos   on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. → Download Now: The Marketer's Guide to Facebook Live [Free Ebook] To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspir

  Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of   $6.50 for each dollar spent , it's undoubtedly powerful. If you're a marketer, I'm willing to bet you've heard the term 'influencer' before. But what about key opinion leaders, or KOLs … have you heard of them? Despite certain commonalities between KOLs and influencers, the two terms aren't synonymous. And if your brand is looking to reach a specific, niche demographic, you might want to consider implementing a strategy that incorporates KOLs. Here, we're going to explore what KOLs are, and why they're a critical component of your 2019 marketing strategy. Download Our Guide to Influencer Marketing Essentials What are KOLs? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose chann

  Modern beauty industry marketing strategies were established by women and men from modest and lowly backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women's role in public but not skilled marketers. Download our   Marketing Agency Growth Report to learn how experts use successful advertising strategies to grow their agency business In " Hope in a Jar: The Making of America's Beauty Culture," Kathy Peiss writes: The beauty trade they developed did not depend upon advertising as its impetus. Rather, it capitalized on patterns of women's social life -- their old customs of visiting, conversation, and religious observance, as well as their new presence in shops, clubs, and theaters. In the history of marketing beauty products, the women who built the industry created the once non-existent consumer market for beauty products by combining products and services in salon

  این مجتمع تجاری در شهر تبریز حکم یک مکان گردشگری را نیز ایفا می کند و هر کسی که برای نخستین بار به تبریز سفر کند، بی شک علاقمند به بازدید از آن خواهد شد. زیبایی چشمگیر معماری و طراحی آن باعث شده به عنوان یک جاذبه گردشگری از آن یاد شود. هر زمان که از گردش در ستاره بارن خسته شدید، نگران نباشید زیرا در آن کافه های دنجی طراحی شده که می توانید با نوشیدن یک فنجان قهوه خستگی را از تن به در کنید. چنانچه تصمیم دارید از این مجتمع چند عملکردی بازدید نمایید، توصیه می کنیم با مجله مستر بلیط همراه باشید تا اطلاعات کامل تری در خصوص آن بدست آورید. تاریخچه همانطور که قبلا گفتیم، مجتمع تجاری ستاره باران همین چند سال گذشته احداث شد و پیشینه بلندی ندارد. تاریخ ساخت آن به سال 1392 بر می گردد و طراحی داخلی و خارجی آن باعث شده به سرعت با استقبال فراوانی روبه رو شود. فضایی که برای این مجموعه در نظر گرفته شده بالغ بر 28 هزار متر مربع  بوده که 3500 متر مربع از آن به عنوان زیر بنای کار استفاده شده است. این سازه فاصله خیلی کمی نیز با مجموعه گردشگری و تجاری لاله پارک همین شهر دارد و گفته می شود که از همه نظر با

  In a perfect world, we’d all wake up with clear and bright-looking skin. But even if we’re dealing with dark spots and discoloration, that doesn’t mean we can’t have the radiant, blemish-free skin of our dreams. That is,   if  you know which serums to look for. Viseslav Tonkovic-Capin, MD, a board-certified dermatologist in Clinton, Miss., explains that dark spots are caused by an increased number or activity of the pigment-producing skin cells melanocytes. This can be triggered by a number of factors and lead to an uneven complexion. Top Skin-Brightening Ingredients to Look For Known for its antioxidant properties and anti-aging benefits, vitamin C is one of the most common ingredients when it comes to fading dark spots. But there are also other skin-brightening must-haves that work for different skin types and concerns. Among these ingredients, Dr. Tonkovic-Capin picks arbutin, licorice extract, azelaic acid, AHAs and BHAs such as salicylic, kojic and glycolic acids, retinoids, soy

  There are a zillion forms of vitamin C. Most vitamin C derivatives are thought to have the same effect (they can tone down redness, hyperpigmentation and signs of aging), but some forms have added benefits and are better studied, says Dr. Sode. The most popular and effective: L-ascorbic acid  —i.e., pure vitamin C—has the most research behind it and tends to be the strongest (but most sensitizing). Try: SkinCeuticals C E Ferulic Acid Tetrahexyldecyl ascorbate  is fat soluble, meaning it can penetrate deeply and effectively into your skin. Try: Revision Skincare® C+ Correcting Complex 30%™ Magnesium ascorbyl phosphate  can increase hydration levels in dry skin and prevent water loss. Try: 100% Pure Vitamin C Serum Sodium ascorbyl phosphate  tends to have a neutral pH (making it gentle on sensitive skin), along with acne-inhibiting effects. Try: IMAGE Skincare VITAL C Hydrating Antioxidant A C E Serum   It’s one of the few ingredients that can  actually  smooth fine lines. A lot of pro

  Breakouts It’s not necessarily the copious amounts of pasta, wine and baked goods we tend to consume when we’re emotional (all of which, sorry, can trigger pore-clogging inflammation in your system), but also a very real systemic effect: “When your emotions are high, your cortisol levels spike and trigger your oil glands to produce more oil,” says Mona Gohara, M.D., a board-certified dermatologist and associate clinical professor of dermatology at Yale School of Medicine. “That oil then feeds acne-causing bacteria in your skin, leading to, yes, acne.” Though you can’t magically change the way your system operates, you  can  help decrease your cortisol levels with a quick meditation or workout session. And if you know you’re heading into a few days of stress, try pre-loading your skin care routine with gentle actives, like adding in a sulfur-based face mask or switching to a salicylic acid-spiked cleanser that’ll help keep your pores clear while your sebum cranks up. Face picking The

  By now, there’s a good chance your best friend, your work wife and your mother are all avid users of retinoids (the   umbrella term for all vitamin-A derivatives , like retinol). But with popularity comes misinformation. To help navigate your line-smoothing, skin-brightening journey without any bumps (literally), Dr. Mona Gohara, a board-certified dermatologist and associate clinical professor at Yale School of Medicine, reveals the five retinol myths that need to officially go away. MYTH: Retinol automatically requires a “purge” period. The severe peeling, irritation, and breakouts people associate with retinoids? They’re not at all necessary. Though, yes, some light flaking and mild breakouts (in acne-prone individuals) can happen during the first two to four weeks after starting retinoids, you can minimize most of the side effects by starting low and slow. First, pick the gentlest of retinoids, like retinyl palmitate (try Embryolisse Creme Anti-Age Raffermissante ) for sensitive s

  It’s a skin-soothing powerhouse. Niacinamide is probably best known (and talked about) as an anti-inflammatory. “Not only does niacinamide help improve your skin’s barrier function, which is important in preventing inflammation, but it also acts as an antioxidant, meaning it helps protect your skin against environmental stressors that can cause irritation,” says Cheri Frey, M.D., a board-certified dermatologist based in Maryland. And because topical niacinamide is rarely sensitizing when used correctly (more on that below), it’s excellent at calming rosacea, eczema, acne or keratosis pilaris. It’s a secret acne-fighter. Wait, an ingredient that’s gentle enough for sensitive skin, yet strong enough to treat acne? Yup. Studies have shown niacinamide to be as effective at treating breakouts as clindamycin (a topical antibiotic often prescribed for acne) when applied twice a day for eight weeks. Plus, it’s also thought to help regulate your skin’s sebum (aka oil) production, which, in tu