13 of the Best Facebook Live Videos We've Ever Seen

 In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast.

So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences. 

With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.

Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways.

→ Download Now: The Marketer's Guide to Facebook Live [Free Ebook]

To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspire you to add live streaming to your Facebook marketing strategy.

(And read this article for more tips on how to get started with Facebook Live.)

13 of the Best Facebook Live Videos We've Ever Seen

1. BIRCHBOX

Birchbox, a company which sends subscribers a monthly box of makeup samples, recently did a Facebook Live tutorial video where a rep from Benefit Cosmetics put its new BADgal mascara on the eyelashes of Birchbox's host. The mascara shown was also featured in that month's Birchbox sample box. 


At the beginning of the video, the host and Benefit rep explain that the day before was National Lash Day and that they wanted to celebrate it by highlighting the product. Then the rep explains why the mascara and its unique brush gives eyelashes a more voluminous look. Then the tutorial begins with one eye getting mascara at a time so viewers can see the difference in volume. 

As the tutorial goes on, viewers comment asking the host questions. The host also asks trivia questions and allows commenters to answer. She notes that those who engage the most will be entered to win a giveaway. 

This video is a great example of a live stream that a brand can do on a budget. The video has no editing, doesn't feature any celebrities or influencers, and doesn't seem like it required a high production budget. With just a camera, the marketing team was able to film a nice tutorial that showed how a product worked. 

This video is also interactive and gives viewers the option to ask questions or compete to win a prize. Allowing questions or a trivia-based giveaways is a simple, but effective way to get comments and engagement without spending a lot of marketing dollars on a high-budget production.

2. Tomcat

Gearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to experiment with a puppet-filled, horror-themed, live video event. The narrative, which was created in part by their marketing agency, told the story of a few oblivious teenage mice that were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were asked to use the comments to choose which mouse puppet would die next or how they would die.

Prior to the video event, Tomcat also rolled out movie posters with the event date, an image of the scared mouse puppets, and a headline saying, "Spoiler: They all die!"

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