15 Examples of Brands With Brilliant Omni-Channel Experiences

 The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I'd venture a guess that you have several internet-connected devices within arm's reach.

As we continue down these innovative pathways, we'll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

And as people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience that customers can use whenever they want.

In a bit of a hurry? Find exactly what you're looking for using the table of contents below.

    What Is Omni-Channel Experience?

    Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

    At its core, omni-channel is defined as a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

    It's important here to distinguish an omni-channel experience from a multi-channel experience. Essentially, it comes down to the depth of the integration.


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