The Definition of a Buyer Persona [in Under 100 Words]

 A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

Download Our Free Buyer Persona Guide + Templates 

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.




Comments

Post a Comment

Popular posts from this blog

19 Impressive Product Demo Videos You'll Want to Copy

  In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A   recent HubSpot study   revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. → Download Now: Free Product Marketing Kit [Free Templates] In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. Want to skip straight to the videos? Click here. How to Create a Product Demo Video Identify the goal Determine your audience Set a budget (and a timeline) Decide between in-house or agency Structure you
Read more

Benefits of KOLs for Your Marketing Strategy

  1. A KOL can help you target your ideal audience. Whether you're interested in boosting awareness or generating leads, a KOL can help you quickly identify and reach your ideal audience. Essentially, a KOL has done all the hard work for you -- she's taken the time to engage with a specific, niche audience, and she's grown a community centered around a specific interest. A KOL is a particularly powerful opportunity to reach your ideal audience. For instance, let's say your business sells organic smoothie products. Your product is relatively niche, so you don't necessarily need to cast a wide net when attracting and engaging new leads. Rather than posting Facebook ads or cultivating a strong presence on Google, you might be better off reaching out to a KOL like Massy Arias, who has 2.5 million followers and posts content exclusively related to health and fitness. Since Arias' typically posts organic health and fitness content and has proven an expert in this real
Read more

The 7 Biggest Things You Need to Know About Vitamin C Serums

  There are a zillion forms of vitamin C. Most vitamin C derivatives are thought to have the same effect (they can tone down redness, hyperpigmentation and signs of aging), but some forms have added benefits and are better studied, says Dr. Sode. The most popular and effective: L-ascorbic acid  —i.e., pure vitamin C—has the most research behind it and tends to be the strongest (but most sensitizing). Try: SkinCeuticals C E Ferulic Acid Tetrahexyldecyl ascorbate  is fat soluble, meaning it can penetrate deeply and effectively into your skin. Try: Revision Skincare® C+ Correcting Complex 30%™ Magnesium ascorbyl phosphate  can increase hydration levels in dry skin and prevent water loss. Try: 100% Pure Vitamin C Serum Sodium ascorbyl phosphate  tends to have a neutral pH (making it gentle on sensitive skin), along with acne-inhibiting effects. Try: IMAGE Skincare VITAL C Hydrating Antioxidant A C E Serum   It’s one of the few ingredients that can  actually  smooth fine lines. A lot of pro
Read more